Key takeaways while enrolled in a course at Interaction Design Foundation

The Meaning of Emotion In Design

Part 2: Emotional Design Series — Why They’ll Love Your Product

Emotion effects the bottom line in business.

The emotional experience a user has really matters. Think of your emotional response when you see a product, feel it with your fingers, or select the color you like. How about your favorite restaurant.

Why do you go back again and again? Or, what about when you browse a website or view another YouTube ad?

We are emotionally based creatures. The objects, products, and services we use during our day subconsciously invoke emotional responses. These responses are manifested as internal emotions and prove to be evident externally through the actions we take.

In this article, you will learn why emotional responses to a product are at the very core of user experience. You’ll also consider the fact that every product is a tool for the user to achieve a particular goal.

Before we dive in, if you are skeptical about learning how to influence user emotions, abandon that notion. Hundreds of others have figured it out, there’s no reason why you can’t do the same.